Local SEO: Why Schools Need to Think Like Local Businesses

88% of mobile searches produce a call or visit to a business within 24 hours. For more information, read our article detailing how to create local search ads in just six steps and how to use them effectively. Your business name, address, and phone number should be the same everywhere it appears online. Start by verifying that your business’ name, address, website URL, phone number, and other contact information are correct on your website.
So, if you haven’t already, start promoting your business on social media. You have 100 reviews on your profile doesn’t mean you will outrank your competitors. Quality of content and star ratings are some of the metrics Google checks before deciding how to rank your profile. So, if you are to see any meaningful ranking on Google Map, you have to take review building seriously.
72% of people who own voice-activated speakers say that their devices are used as part of their daily routines. There were about 1 billion voice searches per month as of January 2018. One of the reasons for slow site speed is unreliable web hosting. When selecting a web host, it is crucial to use one that offers the resources and speed you need. Doing this guarantees your site doesn’t load poorly or experience downtime. Getting them to agree to feature your content with a link to your site could be a piece of cake.
In this local SEO checklist, I’m going to walk you through 10 simple steps that you can take to ensure maximum visibility for your business in your area. That’s an ouch for voice search as mobile users seem to be in no hurry to adopt it. As per a 2021 Statista report, 64% of the combined data traffic worldwide comes from mobile devices. A 2018 local services ads study by BrightLocal found that organic results receive the most clicks of all SERP types. We are Web Analytics implementation, analysis and dashboard reporting experts. Local SEO and tools for page layout and feature optimization isolates what drives conversion rates positively on each of your primary page templates.
This feature can be used for real-time as well as scheduled updates, finding listing improvement suggestions, integrations with other tools, and analytics. If there’s one thing that’s clear from these local SEO statistics, it’s that optimizing local reach matters a lot to businesses. Customers are undeniably going online to search for products and services that they can find within their community. After all, no one wants to travel far just to browse products they’re interested in.
In addition, if your business’ address is not updated in Google My Business and other online directories. Not to mention, the websites that rank closest to the top of search results always receive more traffic than the organic results that populate further down the page. Try searching for a business in any industry and you will notice that you only see three top results in the local pack.
Once you’re done, set an interval on how many alerts you’d like to receive. I suggest you receive your alerts in real-time so that bad press is quickly nipped in the bud. This also helps you to amplify your excellent reviews rapidly. Responding to a positive review shows you appreciate your customers. This could spur them to write more reviews for your local business.
Using local SEO successfully is rocket fuel for local businesses. As we’ve already covered, it helps drive purchasing online and increases footfall in brick-and-mortar premises, whether customers live in the local area, or are just visiting. However, if there’s no local intent, then Google will simply provide the user with the most prominent, relevant and authoritative content it can find. Proximity drops out of the picture, thus signalling a standard search.